og About Us

 

 

 

Two girls, an Italian and Argentinian that share a passion for travel find each other at the heart of the Caribbean and fall in love with magical Tulum beach town. Both restless and wild spirits, curious about the mexican culture decide to support the artisans by sharing their art to the world in a form of a peculiar little shop called ¨La Tiendita¨.

 

 

 

 

 




Meet our in-house designers
…..Andrea y Diego.

Thanks to their help and their team of local artisans, we are now finally able to create our own clothing line portraying the true essence of the brand: lightweight, effortless pieces for the natural beauty.
Each time they embrace on a new journey they come accross one of a kind, local, hand crafted pieces that are carefully selected based on the quality of the material, texture and color, always choosing organic fibers and natural hues that represent the element of earth.

 

 

FORBES

Las tres mujeres de la moda orgánica y atemporal

Wanderlust Tulum Boutique, In The Middle Tulum y La Tiendita Tulum son los proyectos de tres mujeres que convergen en un mismo tiempo y espacio.

CONDÉ NAST

The best shops in Tulum

The once party-hard Mexican hotspot of Tulum has been slowing down of late, with a wave of wellness retreats popping up. Now its regional artisans are pulling focus too. Alison Beckner zones in on the indie brands promoting the homespun

NAMRON HOSPITALITY

SUSTAINTABLE FASHION: La Tiendita

¨I came to Tulum looking for inspiration. This has always been the engine of my life and of everything I do. Without experiences, people and places that inspire me, I cannot be happy, and definitely arriving in Mexico has been my greatest source of inspiration in life.”

– Noelia Pretini, Sustainable Fashion Entrepreneur.

THE DRIFT ONLINE

FRANCESCA + NOELIA OF LA TIENDITA TULUM

La Tiendita is the brainchild of friends and fellow expats Francesca Durante and Noelia Pretini, who found each other in the Caribbean and fell in love with magical Tulum Town. Having stumbled upon La Tiendita on a trip to Tulum, we knew the neutral aesthetic, consciously handwoven treasures and sustainable values were a perfect fit for The Drift. We caught up with Francesca and Noelia to learn more about why it’s important to them to supportMexico’sartisans, where they find creative inspiration and more.

GOOD NEWS LETTER

The Good Guide to Tulum

Located on the Caribbean coastline of Mexico’s Yucatán Peninsula, Tulum is an oasis of white-sand beaches, turquoise waters and exotic jungle landscape, making it a fan favourite for tropical getaways. 

From plastic-free boutique hotels to solar-powered restaurants, we round up some of the best sustainable spots Tulum has to offer.